The Pain and Pleasure Principle

Every single human being is motivated 1 of 2 ways: move away from pain or go towards pleasure. For a very simplistic example, in most religions, there is the Heaven and Hell concept

People who are motivated by pleasure:

A person lives their life to go to Heaven. This means that the thought of going to Heaven (pleasure) motivates them to be a good person.

People who are motivated by pain:

A person lives their life to stay away from Hell. This means that the thought of going to Hell (pain) motivates them to be a good person.

Since many (not all)  religions use it asa type of leverage, this principle has been a deciding factor amongst people for a very long time. This is also why goals are a great thing to have, but don’t work for many people (away from pain people).

To find out if you or your the person you’re talking to is away from pain or towards pleasure, ask the following questions:

What do you want? (it doesn’t have to be materialistic)
What’s important to you about doing/having?
And what will that do?

People who are away from pain will answer with the following:

  • financially free
  • it will make life easier
  • make you stress free
  • prevent
  • avoid
  • remove

People who are toward pleasure will answer with the following:

  • feel good
  • make you happy
  • accomplish
  • attain
  • include
  • achieve

How to use it to be a persuasive communicator:

Self-motivation is a very powerful tool that unfortunately most people don’t have. Most people rely on external factors which won’t necessarily always be there.

People that are toward pleasure should always create goals and then find friend, family, co-workers etc. to hold them accountable to them. Doing so will allow them to keep them focus and help them be reminded and re-reminded of what they want to achieve.

Try this: Create a vision board. Cut out some pictures of the things you want and put them on piece of paper you can hang on a wall. It’s very simple and yes it works.

People who are away from pain must simply think about what they don’t want. For example, if you are thinking of not going into work today:

If I don’t go to work, I might get fired. If I get fired, I’ll have no money. If I have no money, then I can’t pay my mortgage. If I can’t pay my mortgage, I’ll have to live on the streets. I should probably just go to work.

Other ways this concept can work in your advantage

The concept obviously remains the same as if you were to do this to yourself. Scenarios of using the pain and pleasure principle on others would be:

  • Employees -reward employees for working hard or warn them about what happens if you don’t
  • Sales – have prospects buy your product/service for what it can do or have them buy to avoid what happens if they don’t
  • Kids – Tell your kids to clean up their room and do their homework so you can take them to get ice cream or if they don’t, you’ll take away their TV.

Surely you’re starting to realize the vast amount of leverage you’ll acquire by using the pain and pleasure principle.

It’s very simple to apply as long as you pay close attention to which direction the person you’re communicating with is going. Practice by writing down the words I listed above and listen for them when you talk with someone.

24 thoughts on “The Pain and Pleasure Principle

  1. Pingback: uberVU - social comments

  2. mohsen1976

    thank you, i think every body must have something they want so to achiving to that thing you have to creat a goal and and make some rules, and i agree to what you wrote above.
    thanks again it was usefull.
    mohsen
    from iran

    Reply
  3. product marketing

    I’m impressed!! Really informative blog post here my friend. I just wanted to comment & say keep up the quality work. I’ve bookmarked your blog just now and I’ll be back to read more in the future my friend! Also nice colors on the layout, it’s really easy on the eyes.

    Reply
  4. buy links

    I’m impressed!! Really informative blog post here my friend. I just wanted to comment & say keep up the quality work. I’ve bookmarked your blog just now and I’ll be back to read more in the future my friend! Also nice colors on the layout, it’s really easy on the eyes.

    Reply
  5. Filiberto Grigalonis

    Great submit! I am looking because of this info for prolonged time and we’ve observed it below. I’m a lucky man and honestly It’ definitely essential to me. With thanks for kindly revealing it with us.

    Reply
  6. Alfonso Keneally

    Hi, found your site by pure change in the early hours, but very pleased that I did! As well as being full of sense but also easy to get through unlike a lot that I come across!! (The site I look after, is a review of hypnotherapy downloads). I was trying to work out what theme you were using, can someone advise? The site I’m making is a site looking at hypnotherapy downloads. I have the same profile on my attempt at a site, which is a site looking at hypnotherapy downloads, – yet somehow and for whatever weird issue it definitely seems to reload quicker here, even though here you appear to have much more content. Have you used any plugins or widgets that speed it up? -Finally, I appreciate such a wonderful website and it’s obviously a great inspiration for my modest review blog of hypnotherapy downloads. I hope I can improve my own site. I’ll check back on your instructive site as often as I can.

    Reply
  7. Pingback: How To Handle Objections, Even When You're Not There

  8. Pingback: Using Quick Persuasion to Sell Your Ideas and Close Deals

  9. red cumberbun

    Aw, this was a really nice post. In thought I want to put in writing like this moreover – taking time and actual effort to make an excellent article… but what can I say… I procrastinate alot and in no way appear to get one thing done.

    Reply
  10. Download HD Hollywood Celebrities Wallpaper

    Hmm it appears like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any tips and hints for inexperienced blog writers? I’d genuinely appreciate it.

    Reply
  11. Tours India

    I am extremely inspired with your writing skills as well as with the layout to your blog. Is this a paid subject or did you customize it yourself? Anyway stay up the excellent high quality writing, it’s uncommon to see a great blog like this one these days..

    Reply
    1. Mary

      That is certainly some iinsprational stuff. Certainly not knew that opinions may be this varied. Thank you for each one particular with the enthusiasm to offer you such really useful info in this posting.

      Reply
  12. Tour India

    Hello there, just became aware of your blog through Google, and found that it’s truly informative. I am going to watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

    Reply
  13. nursing education

    Thank you for another informative site. The place else may just I am getting that type of information written in such a perfect manner? I have a project that I’m just now working on, and I have been at the glance out for such information.

    Reply
  14. Pingback: The Pain and Pleasure Principle mind mapIQ Matrix Blog

Leave a Reply

Your email address will not be published.