Tag Archives: representational systems

120 Persuasive Words That Build Rapport (VAK)

Wouldn’t it be great if there was some sort of technique that can instantly transform your rapport building skills to the next level? Something so secret that very few people know about it or better yet know how to use it.  To build rapport with someone means for you to be on the same level as them. In the same tribe. This means acting like them, talking like them, and also using the same or similar words they use.

Visual/Auditory/Kinesthetic (VAK)

Many of you reading this are probably familiar with what VAK is or maybe even generally how it works. Regardless to whether you do or not, I will teach you what words you should pay attention to as it relates to you building rapport. VAK, also referred to as representational systems are basically our senses that allow us to be engaged while discussing information, dealing with problems, thinking, or getting involved in various activities. To simplify this even more, representational systems determine how one processes information.

Most people are dominate in one particular area of VAK while a select few may be difficult to tell. Before you tell me that you’re one of the difficult ones, I’ll tell you that you’re not! Now read the rest of this post carefully to understand what I’m talking about.


For the people who are visual learners have the advantage of processing and comprehending information much quicker by literally seeing it in front of them. Obviously if their sight is their advantage, the other 2 areas are they’re disadvantages. For example, in a classroom, a visual learner would much rather prefer learning from charts, graphs, pictures, videos, or even live demonstrations rather than listening to the professor lecture the entire time. Not only would they prefer it, but they will probably retain less information with only the lecture. So for some of you parents who have kids who aren’t doing so well in school, it maybe because your kid processes information differently than how the teacher teaches it.

Words That Visuals People Use:

  • analyze
  • appear
  • clarity
  • conspicuous
  • dream
  • distinguish
  • envision
  • clarity
  • examine
  • envision
  • focus
  • foresee
  • horizon
  • idea
  • illusion
  • illustrate
  • Imagine
  • inspect
  • look
  • notice
  • observe
  • obvious
  • outlook
  • perception
  • picture
  • pinpoint
  • scene
  • scope
  • scrutinize
  • see
  • show
  • sight
  • sketchy
  • spot
  • survey
  • vague
  • view
  • vision
  • watch
  • witness


Auditory learners on the other hand would much rather prefer hearing something. They may or may not care to whether they literally see it, but they will understand the information much better by simply listening to it. An example would be a student who would much rather just listen to the professor lecture throughout the class and take notes based upon what they hear.

Words That Auditory People Use:

  • announce
  • articulate
  • audible
  • boisterous
  • communicate
  • converse
  • discuss
  • dissonant
  • divulge
  • earshot
  • enunciate
  • gossip
  • hear
  • hush
  • listen
  • loud
  • mention
  • noise
  • proclaim
  • pronounce
  • remark
  • report
  • ring
  • roar
  • rumor
  • say
  • screech
  • shrill
  • shout
  • silence
  • sound
  • speak
  • speechless
  • squeal
  • state
  • talk
  • tell
  • tone
  • utter
  • voice


The kinesthetic learner finds the hands on experience the most effective and productive. These people would rather take part in the action and get a feel for what’s going on.

Words That Kinesthetic People Use:

  • active
  • affected
  • bearable
  • callous
  • charge
  • concrete
  • emotional
  • feel
  • firm
  • flow
  • foundation
  • grasp
  • grip
  • hanging
  • hassle
  • heated
  • hold
  • hunch
  • hustle
  • intuition
  • lukewarm
  • motion
  • panicky
  • pressure
  • rush
  • sensitive
  • set
  • shallow
  • shift
  • softly
  • solid
  • sore
  • stir
  • stress
  • support
  • tension
  • tied
  • touch
  • unsettled
  • whipped

What To Do With These 120 Words

Learning this is actually easier than it seems. The words listed above are generally the words that a visual/auditory/kinesthetic person uses. Obviously there are many more words for each category, but at least you get the idea.

Now, when you’re having a conversation with someone and you notice the person using words like “see, imagine, watch, etc.” then it is up to you to speak back to them using other visual words. The same applies if the person uses words from the auditory or kinesthetic category. If the person in front of you feels as if you are just like them, they are much more likely to be in rapport with you.

How can you use this technique today?