“Hi Billy Mays here!” If you live in the United States, chances are you have see his commercials or heard his unique voice somewhere. Oxi-Clean, Orange Glo, and KaBOOM are just some of the many products you probably have in your home! I know my mom’s tried a few of his products before. In fact, I just saw a tub of Oxi-Clean sitting above my washer. His voice is strong and powerful, yet so authentic and sincere. This guy should have been #6 on the 5 Most Persuasive People on Planet Earth. What the hell is it about Billy Mays that makes you want to run, not walk, to buy the products he sells?
1. He Grabs Your Attention With His Excitement
Of course you’re going to pay attention to someone who’s screaming at you. Billy Mays is practically screaming his lungs off when he’s talking to you. The energy and enthusiasm Billy has during his infomercials is contagious. People love to buy when they’re excited!
2. He Believes in His Products
You can tell by the way Billy speaks and moves his body around, that he believes in his products 100%. Billy would swear on his mom’s life if you didn’t believe the Oxi-Clean can remove the dirt and stains from your clothes.
3. Dudes Got Sex Appeal
Billy’s target audience are mainly women. If you ask a women to describe Billy, you’ll get answers like rugged, man-ly, and confident. 3 traits that make women go “hmmm”.
4. He Actually Gives a Damn
When Billy Mays is talking during his infomercial, you can tell by the tone of his voice that he actually cares you wear clean clothes. It’s because he cares so gosh darn much, that you instantly believe that he’s doing you a favor by introducing that product in your life.
5. He Creates Major Urgency
If you don’t call right now, you can never have this products again. The alternative version is that if you don’t call right now, you won’t get all these amazing extra gifts for free.
Billy Sells His Products Everywhere he Goes
Billy Mays Sound Bites(Billy Mays Ring Tones Anyone?)
A New Reality Show Called: Pitchmen
Billy Mays and Anthony Sullivan have an interesting show called, “Pitchmen” coming out on the Discovery Channel this Spring. I think Billy is an phenomenal sales person and we can all learn a lot. You can also follow Billy Mays on Twitter.
**UPDATE** Billy past away on June 28, 2009. RIP Billy Mays