Host of Winelibrary.tv, Gary Vaynerchuk has recently exploded into a superstar celebrity. He’s appeared on national TV shows like on The Conan O’Brien and just yesterday, The Jimmy Fallon Show. Gary’s also been in countless news stories, talk shows, magazines, and blogs from around the world. He’s starting to do for wines what Oprah’s done for reading books. How is Gary able to persuade so many people to listen to what he has to say?
1. He Chose To Be an Expert in a Niche Market
Choosing a niche doesn’t only apply in the online world, it works just as well in every day communication. People are generally more engaged in a conversation when they realize the person they are talking to is an expert. Gary chose an interesting market that no one really cared about. A smart move for a guy who doesn’t mind spending countless hours branding him self. After years of convincing others to acknowledge his expertise, Gary’s referred to as “The Wine Guy.
2. He is Ridiculously Animated
I was recently watching Gary on The Jimmy Fallon Show and couldn’t help but to notice he keeps moving around. Whether he’s talking or not, moving his arms, hands, body, he just won’t stop. People love that! Most people just aren’t use to watching some act different,weird, or goofy. By Gary not behaving like everyone else was able to compel others to focus on him. When people begin to focus on someone differently that the way the focus on everyone else, they create “character” out of them. People who are “characters” are much more memorable then people who are not.
3. He Has Authority
Whether Gary’s talking to Jimmy Fallon or to some random strangers, he is able to take charge and become the authoritative figure. Most people are like sheep and would rather follow than lead. This may because they aren’t confident enough, lazy, or scared. Usually, when someone steps up to the plate, people are gladly willing to accept the authority and for a lack of a better phrase, ‘go with it’. This is why Gary was easily able to become an influence to hundreds of thousands of people.
4. He is a No B.S. Type of Guy
Gary just tells it like it is and people respect him because of it. He focuses on his expertise and breaks it down simple enough for anyone to understand. You can tell that Gary stays away from the fluff during a conversation. He goes straight to the point and doesn’t waste anyone’s time. With no fluff, people are able to take full advantage of Gary’s expertise and take advantage of what he really has to offer: knowledge of wines.
Be Like Vaynerchuk
Gary Vaynerchuk’s success can easily be duplicatable if you willing to work hard and work for your heart, rather than your wallet. To reiterate the steps above:
- Chose a specific niche, and become an expert
- Become spontaneous and animated
- Speak with authority
- Cut the bull
Gary also has a book coming out in a few months which I recommend you reserve because it’s expected to sell out quickly. It’s called Crush It: Why NOW Is the Time to Cash In on Your Passion, and it’s available for pre-order on Amazon. You can also follow Gary on twitter: @garyvee